Miju was founded in 2025 with one mission: to make K-beauty inclusive, modern, and accessible to everyone. Discover our story, vision, and how we’re redefining beauty for a global community.

What Is K-Beauty? The Skincare Philosophy Changing the World

From sheet masks to serums, K-beauty has transformed skincare routines worldwide. Learn what makes Korean beauty unique — and why its gentle, effective philosophy continues to win hearts everywhere.

It all begins with an idea.