Selling Korean Sunscreen in the U.S.: What Bemotrizinol Changes, and What Retailers Must Check Korean sunscreens are some of the most requested K-beauty products in American stores, and some of the hardest to stock legally. In the United States a sunscreen is an over-the-counter drug, not a cos... Oct 16, 2026 MIJU Insights
MIJU Beauty Team The 63-Day Problem, Part 2: How We Got Here In Part 1 we told the story of the itch that starts around week three of a new set of braids, and the Korean scalp care built to fix it. This is the backstory: how the shelf ended up full of grease, w... Oct 13, 2026 MIJU Insights
MIJU Beauty Team The 63-Day Problem Picture a Saturday in the braiding chair. Eight hours, maybe more. Sore neck, numb backside, and at the end, braids so neat you keep catching yourself in every mirror. You plan to wear them for two mo... Oct 9, 2026 MIJU Insights
New Brand: Bephor Arrives at MIJU Beauty, with a Braid Rev Launch Case Bephor, a Korean brand made for textured hair, is now in stock at MIJU Beauty’s California warehouse. MIJU Beauty is an official U.S. distributor of Bephor. No water, no rinse, made for braids The Bra... Oct 9, 2026 News
MIJU Beauty Team October Promotion: Biodance Bio-Collagen Real Deep Mask from $7.00 a Box Through October 31, retailers can stock the Biodance Bio-Collagen Real Deep Mask at our lowest price of the year: $7.50 a box by the master case , and $7.00 a box on 5 or more master cases. October pr... Oct 7, 2026 News
Why Korean Beauty Brands Stall in U.S. Retail, and How to Get on Base Most Korean beauty brands we talk to already know how to sell online. Amazon and TikTok Shop gave them a fast way to reach U.S. shoppers without a distributor. The harder questions come after launch: ... Oct 6, 2026 MIJU Insights
CALLAS Eyelash Glue [PACKAGE UPDATE] CALLAS Eyelash Adhesive has a packaging update. The formula inside is the same one your customers already know. The change is one retailers have asked us for many times: every box now has a hang tab, ... Oct 5, 2026 News
MIJU Beauty Team MoCRA Explained for Korean Beauty Brands and U.S. Retailers The Modernization of Cosmetics Regulation Act of 2022, or MoCRA, is the biggest change to U.S. cosmetics law since 1938. Most of its requirements are already in force, and FDA is enforcing them more a... Sep 29, 2026 MIJU Insights
MIJU Beauty Team The State of K-Beauty in the U.S. (2026) For most of the last decade, China was the market every Korean beauty brand planned around. That changed in 2025, when the United States became the largest buyer of Korean cosmetics. Below we look at ... Sep 22, 2026 MIJU Insights