Our Story
K-beauty was never meant to live only online.
Miju was founded with the belief that beauty becomes more meaningful when it’s experienced in real life. Inspired by Seoul’s vibrant beauty culture, we partner with Korean brands that value intention, innovation, and ritual — and introduce them to the U.S. through offline retail.
We work closely with brands to support their journey into physical stores, helping them grow sustainably while staying true to their identity. For us, it’s not just about selling products — it’s about creating moments of discovery, trust, and connection.
We curate, distribute, and grow brands that inspire beauty.
We are a beauty distribution and brand development company specializing in Korean cosmetics. With decades of experience in both U.S. and Korean markets, we bring together emerging and established K-beauty brands to help them grow in new territories. From product sourcing to retail placement, we partner with brands to deliver meaningful growth across online and offline channels.
Who We Are
Miju is a beauty company rooted in decades of industry experience and a passion for Korean cosmetics. We bridge global brands with the U.S. market through thoughtful curation, strategic partnerships, and reliable distribution. Our mission is to make high-quality beauty products accessible, inclusive, and impactful.
What We Do
Inclusive K-Beauty
We design products inspired by the innovation and high standards of Korean beauty — made for every skin type, tone, and lifestyle.
Tradition + Technology
By combining time-tested Korean skincare methods with modern science, we deliver effective, high-performance formulas you can trust.
Accessible Quality
We believe great beauty products shouldn’t be exclusive. Our goal is to make premium K-beauty affordable and available to everyone, everywhere.
Global Beauty Community
We’re more than products — we’re a space for sharing beauty knowledge, celebrating diversity, and connecting with people around the world.
Let’s Connect
Have a question or want to work with us?
We’d love to hear from you.