CALLAS

Brand Owner & US Distributor | Available Through MIJU Beauty

Brand Story: About CALLAS

CALLAS is a professional-grade Korean cosmetics brand specializing in eye makeup and beauty tools. Designed by makeup artists, for makeup artists — CALLAS products deliver salon-quality precision at an accessible price point. From the beloved latex-free Eyelash Adhesive to the creamy Gel Eyeliner and ultra-fine Art Brush Pen Eyeliner, every product in the CALLAS line is formulated to perform under real-world conditions: long shoots, bridal work, all-day wear.

MIJU Beauty is the brand owner and exclusive US distributor of CALLAS cosmetics. Every CALLAS product sold in the United States ships directly from our Southern California warehouse, ensuring freshness, quality control, and fast fulfillment for wholesale partners.

Why CALLAS Sells

CALLAS has quietly become a go-to brand in the professional beauty supply channel. The Eyelash Adhesive — available in both clear and black — is one of the most reordered items in the beauty supply store category, with a loyal base of MUAs and everyday lash wearers who rely on its waterproof, latex-free, 11-free formula. It's stocked by retailers ranging from Beauty Creations to Frends Beauty to independent beauty supply stores across the country.

The brand's strength is in repeat purchasing. CALLAS products aren't trend-driven impulse buys — they're daily-use essentials that keep customers coming back. For store owners, that means consistent sell-through and reliable margin.

CALLAS — Available for Wholesale

NEW: CALLAS Gel Eyeliner The newest addition to the CALLAS lineup. A creamy, matte-finish gel liner designed for easy application — even for first-time users. Glides on smooth without tugging or irritating the eye area. One touch creates deep, rich color for an elegant, defined eye line. Available in Black with additional shades launching soon. Now available for wholesale orders.

CALLAS Eyelash Adhesive (Clear) The brand's #1 seller. Waterproof, latex-free, brush-on formula that dries invisible for a seamless lash look. Formulated without 11 harmful ingredients — latex free, gluten free, sulfate free, paraben free, cruelty-free, fragrance-free, BPA free, formaldehyde free, phthalates free, triclosan free, and triethanolamine free. Safe for sensitive eyes and fragile lashes. *UPDATE new packaging includes a hang hole for hook displays.

CALLAS Eyelash Adhesive (Black) Same trusted formula as the clear adhesive, with a black-tinted finish that blends into the lash line for a smoky, seamless look. A favorite of professional makeup artists for editorial and bridal work. *UPDATE new packaging includes a hang hole for hook displays.

CALLAS Eyebrow Pencil with Brush A retractable prism-shaped pencil that creates sharp, natural-looking brows with professional precision. The triangular tip handles both fine detail work and broad shading. Built-in spoolie brush for blending. Available in 5 colors: Dark Coffee, Light Brown, Oak Brown, Silver Gray, and Black. Extra refill included.

CALLAS Professional Makeup Brushes A full range of professional brushes for face, eyes, and brows — including the Definer Eyebrow Brush, angled liner brushes, and specialty tools trusted by working MUAs.

Stock CALLAS in Your Store

As the brand owner and US distributor, MIJU Beauty offers the best wholesale pricing and fastest fulfillment for CALLAS products — direct from our warehouse in Buena Park, California. We supply beauty supply stores, professional makeup retailers, salon distributors, and sellers worldwide.

Request wholesale pricing, contact us.

Brand Quick Facts

  • Origin: Manufactured in South Korea

  • Category: Eye Makeup, Lash Adhesives, Brow Products, Pro Brushes

  • Key Claim: Latex-Free, 11-Free, Cruelty-Free, Professional Grade

  • Hero Product: CALLAS Eyelash Adhesive (Clear) — Latex Free

  • What's New: CALLAS Gel Eyeliner — Now Available

  • Retail Presence: Beauty Creations & independent beauty supply stores nationwide

  • Wholesale: Best pricing, freshest stock