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Official U.S. Distributor

Holika Holika Wholesale: Aloe 99% Soothing Gel and Everyday K-Beauty

Holika Holika is a Korean beauty brand created in 2010 by Enprani Co., Ltd., known for playful packaging and approachable prices. Its leaf-shaped Aloe 99% Soothing Gel is the brand’s signature product. MIJU Beauty is an official U.S. distributor of Holika Holika, stocked in California.

Shop Holika Holika wholesaleRequest the line sheet

Products to stock first

The in-stock Holika Holika items our wholesale accounts order most often.

Holika Holika Aloe 99% Soothing Gel (250ml)
Most ordered · Face and body
Aloe 99% Soothing Gel (250ml)

A lightweight, non-sticky gel made with 99% aloe leaf juice for quick, refreshing hydration on face and body.

  • 250 ml leaf-shaped jar
  • Lotus, centella and cucumber extracts
  • No parabens, mineral oil or artificial color
Holika Holika Good Cera Super Ceramide Mist
Fast mover · Hydration
Good Cera Super Ceramide Mist

A facial mist from the Good Cera line with three ceramides, cholesterol and phytosphingosine for a quick hydration boost through the day.

  • Ceramide NP, AP and EOP
  • Facial mist format
  • From the Good Cera ceramide line
Holika Holika Aloe 99% Soothing Gel (55ml)
Trial size · Checkout
Aloe 99% Soothing Gel (55ml)

The same Aloe 99% Soothing Gel in a 55 ml tube, sized for first-time buyers, travel and the checkout counter.

  • 55 ml tube
  • Same formula as the 250 ml jar
  • Easy add-on purchase
Holika Holika Aloe 99% Facial Cleansing Foam (150ml)
Cleanser · Daily use
Aloe 99% Facial Cleansing Foam (150ml)

A gel-to-foam cleanser made with Jeju aloe leaf juice that lathers into fine bubbles and rinses without a tight, dry feel.

  • 150 ml
  • Gel-to-foam texture
  • Pairs with the Aloe 99% gel

What the Holika Holika line covers

Affordable skincare and fun extras that sell at the counter.

Hero line

Aloe 99%

The Aloe 99% Soothing Gel in 250 ml and 55 ml sizes, the Fresh Moisturizing gel variant, the Aloe 99% Facial Cleansing Foam and the Aloe 92% Shower Gel for the body.

Ceramides

Good Cera

A ceramide skincare line for dry, sensitive skin. The Super Ceramide Mist is one of our most-ordered Holika Holika items.

Add-ons

Masks and kits

Pure Essence sheet masks in several scents, the Baby Silky foot mask and the Pig-nose Clear Blackhead 3-step kits, easy add-ons for the counter and gift baskets.

Why retailers stock Holika Holika

Authenticity

Official U.S. source

MIJU Beauty is an official U.S. distributor of Holika Holika, so stores get authorized stock with U.S. labeling instead of parallel imports.

Recognition

A product shoppers already know

The leaf-shaped Aloe 99% Soothing Gel is easy to spot on a shelf and easy to explain, so it sells with little staff time.

Family

Sister brand of Enprani

Holika Holika is part of the Enprani family, so stores carrying Enprani gift sets can add an everyday line from the same company.

Holika Holika wholesale FAQ

Is MIJU Beauty an official Holika Holika distributor in the U.S.?

Yes. MIJU Beauty is an official U.S. distributor of Holika Holika.

How are Holika Holika and Enprani related?

Holika Holika was created in 2010 by Enprani Co., Ltd. MIJU Beauty also distributes Enprani; see our Enprani page.

Which product should I start with?

Start with the Aloe 99% Soothing Gel 250 ml, our most-ordered Holika Holika item, plus the 55 ml size for the counter. The Good Cera Super Ceramide Mist is a strong second line.

Can I see prices before I apply?

Yes. The catalog shows MSRP. Wholesale prices appear after your account is approved and you log in.

How do I order?

Smaller stores can order through MIJU on Faire. For direct wholesale terms, apply for a MIJU account. Request the line sheet for the full SKU list and case packs.

Carry Holika Holika in your store

Order on Faire, apply to buy direct, or request the line sheet.

Order from MIJU on FaireApply to buy directSee Enprani

한국어 요약

홀리카홀리카는 2010년 엔프라니가 만든 한국 뷰티 브랜드로, 잎 모양 용기의 알로에 99% 수딩 젤로 잘 알려져 있습니다. 미주뷰티는 홀리카홀리카의 미국 공식 유통사로, 알로에 99% 라인, 굿세라 세라마이드 라인, 시트 마스크 등을 캘리포니아 재고로 공급합니다.

Sources

Brand background: Glowpedia, “Holika Holika”; K-Beauty House, Holika Holika brand page. Product details: product packaging and MIJU Beauty product catalog. Featured products ranked by MIJU wholesale order history among items currently in stock.