Welcome to Miju: Our Story & Vision

Our Beginning

At Miju, beauty is more than skin deep — it’s a way of celebrating individuality, culture, and community. Founded in 2025 by a family with decades of experience in the beauty industry, Miju was created to bring the best of Korean innovation to a global audience in a fresh, inclusive way.

For years, K-beauty has been admired worldwide for its advanced formulas, high standards, and transformative results. But we felt something was missing — a space where K-beauty could feel approachable, diverse, and truly made for everyone. That’s why we started Miju.

Our vision is simple:

• Inclusivity: Beauty that celebrates every skin type, tone, and background.

• Innovation: Products powered by Korea’s skincare expertise and modern science.

• Accessibility: Premium beauty that feels within reach, not out of touch.

Miju is more than a brand — it’s a movement toward redefining what K-beauty can be. Whether you’re new to skincare or a longtime enthusiast, we’re here to make the journey effortless, exciting, and personal.

This is just the beginning, and we’re so glad you’re here.

Follow along as we share skincare tips, brand stories, and behind-the-scenes insights every other week on our blog.

Welcome to Miju — where K-beauty belongs to everyone.