Official U.S. Distributor
Bephor Wholesale: K-Beauty Scalp Care for Type 4 Hair and Protective Styles
Bephor is a Korean hair and scalp care brand made for coily, Type 4 hair and for scalps under braids, twists and weaves. MIJU Beauty is an official U.S. distributor of Bephor for beauty supply stores, salons, braiders and distributors.
The Bephor story
Korean formulation, built for Type 4 hair
Bephor was co-founded by Korean beauty entrepreneur June Lim and South African entrepreneur Nolu Mkhonza. It is made by GOOPPA Inc. in Korea and positions itself as the first K-beauty hair care brand formulated specifically for Type 4 (4A, 4B, 4C) hair.
Beauty plus metaphor
The name blends “beauty” and “metaphor”: the founders describe the brand as a meeting point of cultures, perspectives and technologies, applying Korean scalp-care know-how to textured hair.
Korean herbal extracts with textured-hair staples
Formulas pair Korean herbal extracts, including forsythia, and fermentation techniques with shea butter and coconut oil, ingredients familiar to textured-hair customers.
The Braid Rev collection
Bephor’s first range targets scalp care during protective styling, when regular washing is hard.
No-Rinse Braid Rev Scalp Cleansing Toner
A rinse-free scalp toner designed to cleanse the scalp between washes while hair is braided, twisted or under a weave.
Braid Rev Scalp Cleansing Toner Pads
Pre-soaked pads for spot-cleansing along parts and braid lines without disturbing the style.
Braid Rev Scalp Sleeping Oil Balm
An overnight scalp and hair balm for dry, tight-feeling scalps under protective styles.
Current SKUs, sizes and case packs are on the line sheet. Ask us for the latest assortment.
Why retailers stock Bephor
A clear, underserved need
Customers wearing braids and protective styles for weeks at a time need a way to keep the scalp clean without taking the style down. Bephor’s line is built around that routine.
A different K-beauty shelf
Most K-beauty in U.S. stores is skincare. Bephor brings Korean formulation to textured hair care, a fit for beauty supply stores, braid salons and K-beauty shops looking to reach new customers.
Recognition in Korea and abroad
Korean trade press reports Bephor was a Cosmoprof North America (Las Vegas) 2024 finalist and won a Korea-Africa startup competition in December 2024.
Bephor wholesale FAQ
Is MIJU Beauty an authorized Bephor distributor?
Yes. MIJU Beauty is an official U.S. distributor of Bephor and ships from inventory in California.
Who is Bephor for?
People with coily and kinky Type 4 hair, especially those wearing braids, twists, locs or weaves who need scalp care between wash days.
Which stores is Bephor a good fit for?
Beauty supply stores, braiding and natural-hair salons, K-beauty shops and online retailers serving textured-hair customers.
How do I order?
Smaller stores can order through MIJU on Faire. For direct wholesale terms, apply for a MIJU account. Request the line sheet for current SKUs and pricing.
Can I sell Bephor online?
Online sales on your own store are welcome. Ask us before listing on marketplaces such as Amazon or Walmart.
Carry Bephor in your store
Order on Faire, apply to buy direct, or request the line sheet.
Order from MIJU on FaireApply to buy directRequest the line sheet
비포(Bephor)는 4A~4C 타입의 곱슬·텍스처 헤어와 브레이드, 트위스트, 위브 등 보호 스타일을 위한 K-뷰티 두피·헤어 케어 브랜드입니다. 연교 등 한국 허브 추출물과 발효 기술에 시어버터, 코코넛 오일을 더했습니다. MIJU Beauty는 비포의 미국 공식 유통사로, 캘리포니아 재고를 통해 미국 뷰티 서플라이, 살롱, 유통사에 공급합니다.
Sources
Bizcommunity, “SA-Korean duo behind Bephor is giving K-beauty hair care Mzansi flair” and “Bephor brings K-beauty science to the Type 4 hair market” (2026); CosinKorea interview with GOOPPA Inc.; CNC News (Korea), Korea-Africa business forum coverage.